You`ll be able to add this session to your agenda once you have registered for the conference and then
HR & Marketing: How Digital Collaboration Can Bridge the Gap Between Marketing and HR
Type: Master Class Category: HR Tech,Talent Acquisition
Tuesday October 3 11:00am to 12:30pm Location: Avedon D
Programming Note: Masterclasses are extended sessions (60-75 minutes) to provide a deeper dive into a particular session topic. Masterclasses include interactive exercises to give you hands-on tools that you can bring back to your office and begin implementing immediately. This Masterclass was designed for both SHINE and SMASH attendees.
Just like cities on a map, we are building destinations online. Is your organization building an online city packed with diversity and green spaces for socializing and community placemaking or has the silo effect seeped into the planning? As digital technology evolves, Marketing, HR and other business functions are poised to collaborate in ways to allow a new digital ecosystem to emerge and serve the entire organization holistically. In this master class, learn how classic urban planning principles may be applied to the building and design of your internal and external marketing communication strategy and human resource development.
Lauren Vargas, Head of Associate Digital Engagement and Collaboration at Fidelity, will share how you can bridge the silos of marketing, human resources, and technology to reimagine the needs, challenges, and desires of a functional digital ecosystem.
Lauren Vargas Head of Employee Digital Engagement and Collaboration, Fidelity Investments By day, Lauren Vargas is the Head (Mad Hatter) of Employee Digital Engagement and Collaboration for one of the world's largest providers of financial services. Vargas was previously named by The Economist Intelligence Unit as one of the top 25 social business leaders. By night, she is an insomniac devouring dystopian fiction. And somewhere in a parallel universe, Vargas found a way to stop time and graduate from Harvard in June 2014 with a Masters of Liberal Arts, Museum Studies and now pursuing a PhD in museum studies.