You`ll be able to add this session to your agenda once you have registered for the conference and then
Cast Your Talent Net Wider With Social Media
Type: Workshop Category: Talent Acquisition
Wednesday October 4 10:00am to 12:00pm Location: Avedon C
Programming note: Workshops are 2.5 hours in length to provide in-depth training and extensive information into the subject. Workshop leaders combine hands-on instruction with peer-to-peer exercises and report backs for an interactive, comprehensive experience. Workshops are are open to provider organizations only.
Social media is a natural fit for recruiting. But while many organizations are already enjoying its benefits, others are struggling to make it work.
This workshop will show you how to build a social recruiting roadmap aligned with your strategy for acquiring talent within the industry but more importantly how to tap into the well of talent outside the Senior Care space. You will craft personas and draw in your ideal candidates, with a particular focus on a new pool of candidates. You'll gain insight into how much a video can impact your social media presence. As part of your Wednesday workshop, you will have the opportunity to get "hands on" and work through planning and production of videos you can do yourself!
After you gain all this new knowledge, you will also see how to create internal communication policies to make sure legal and compliance are in full support of HR.
How to engage social channels to attract new personas
The essential elements of a digital/social recruitment roadmap
What to track to analyze your success
Crystal Miller Lay CEO, Branded Strategies Crystal has devoted over a decade to employer branding, recruitment marketing, culture marketing, and digital/social marketing with a specific niche at the intersection of HR & Marketing. Crystal has been featured as a reliable expert source and thought leader for multiple media outlets including CBS, Fox News, Hanley-Wood, Mashable, Huffington Post and ABC.