The Leading HR Executive Summit In Senior Care

Transform Your Brand: Leverage the Power of Digital and Storytelling to Attract the Talent You Need

Type: Workshop
Category: Talent Acquisition
Monday October 2
12:30pm to 3:00pm
Location: Avedon C

  • Description

    Programming note: Workshops are 2.5 hours in length to provide in-depth training and extensive information into the subject. Workshop leaders combine hands-on instruction with peer-to-peer exercises and report backs for an interactive, comprehensive experience. Workshops are are open to provider organizations only.

    You already know how special your team is. After all, you see it every day. But are those stories getting through to anyone outside your organization?

    Marketing departments are skilled at focusing on marketing services, care and products, but chances are they are not telling the story of your organization as an employer. This is where HR drives the process!

    During this workshop you will walk down the path two conservative healthcare organizations took to radically transform their employer brands. Listen to these stories come to life leveraging the most contemporary digital strategies and how they applied this new approach to both their recruitment and retention initiatives—with amazing results backed up by hard data.

    You’ll learn how to harness the power of digital to get your stories out there, as well as practical tips to get your initiatives approved.

    Learning Objectives
    • Understand the critical role employer brand plays in differentiating your organization in the market
    • Learn how to leverage your recruitment marketing strategy to meet and exceed your recruitment goals
    • Learn how to build the business case to gain the approval necessary to launch an employer brand/recruitment marketing program

  • Speakers

  • Documents

  • My Notes